Palate to Palette: New Buicks Are Inspired by Food – Baker Buick GMC Cadillac – Charleston, SC
Buick designers are using the universal appeal of good food to inspire color and trim choices. Look no further than the Choccachino interior of the 2016 Enclave and the new Cascada convertible in Toasted Coconut Metallic, available in early 2016.
Or, take the green undertones of the Crystalline exterior color of the Buick Avenir concept that debuted to award-winning reviews at the 2015 North American International Auto Show in Detroit. They were inspired by an artichoke.
Krysti Murphy, Creative Designer, Buick Color and Trim, said, “When we look at that type of vegetable, we take the green tones and desaturate them, creating more of a silvery green by adding metallic flakes. This creates a richer, more wearable color.”
If delicious-sounding vehicle colors whet a customer’s appetite for a new car, well, that’s the idea.
“We are developing our future vehicles with our customers’ passions and interests in mind,” said Cathy Black, Lead Designer, Global Buick Color and Trim. “We know our customers are passionate about food and hosting dinner parties for close friends and family.
They value the quality time and sharing a good meal. Having this customer insight prompted us to start exploring the culinary world as a source of color and texture inspiration several years ago.” Shop Buick Now!