GMC Takes Home Another Award
Holding their winning streak, GMC has earned the Kelley Blue Book’s 2017 Brand Image Award for Most Refined Brand for the fourth year in a row. Brand Image Award winners are based on consumer automotive perception data from Kelley Blue Book Strategic Insights’ Brand Watch study. “Receiving the Most Refined Brand award for a fourth consecutive year reflects GMC’s commitment to our core brand pillars,” said Duncan Aldred, vice president, Global Buick and GMC.
GMC began 2017 by selling its 1 millionth Denali vehicle since introducing the sub-brand on Yukon in 1999. Denali accounted for 25 percent of GMC retail sales in 2016. GMC continues to elevate the brand’s overall perception among consumers and will continue to do so for years to come.
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