Future Engineering Advancements – Rolls-Royce Motor Cars Charleston – Charleston, SC

January 29th, 2016 by
Rolls-Royce Wraith launch, Vienna, September 2013

Rolls-Royce Wraith launch, Vienna, September 2013

 

Last February, Rolls-Royce Motor Cars announced  the development of an all-new aluminium space-frame architecture that will underpin all future Rolls-Royce models arriving in the market beginning early  2018. This month, the luxury automaker announced it has begun the testing phase of this new architecture, with early preparatory activity seeing new engineering mules tested in public around the world.

The future of pure luxury motoring is already taking shape as Rolls-Royce Motor Cars begins testing its new aluminum space-frame architecture which will underpin all future Rolls-Royce model lines.

Engineering mules will be assessed on public roads in various locations around the world. The current testing phase aims to ensure that the new space-frame structure perfectly delivers Rolls-Royce’s trademark ‘magic-carpet ride’ on a variety of surfaces and that it is resilient to extreme weather conditions. The assessment of the new proprietary architecture is the first stage of a development program that will see a new generation of Rolls-Royce motor cars.

“Since 2003 and the commissioning of the new Home of Rolls-Royce at Goodwood, Rolls-Royce Motor Cars has reset the benchmark for luxury motoring,” comments Torsten Müller-Ötvös, Chief Executive Officer of Rolls-Royce Motor Cars. “Now it is time to take the next step in the luxury journey. This is why I am announcing today that on-road testing of our all-new proprietary architecture is beginning. This new architecture of pure luxury represents considerable investment in the future of our great brand.”

Experience luxury and exquisite engineering today by visiting Rolls-Royce Motor Cars Charleston!