August 17th, 2016 by

We’re always happy to give back to our community, and we’re so proud to represent an international brand with an intense focus on charity. This year so far, INFINITI has donated over a million dollars to nonprofit organizations in the United States. In partnership with the National Collegiate Athletic Association (NCAA) and the National Association of Basketball Coaches (NABC), the company presented checks to two separate organizations: the ChadTough Foundation and the American Cancer Society through Coaches vs. Cancer.

The ChadTough Foundation was the chosen winner of the annual Coaches’ Charity Challenge. The winner of that challenge, Head Coach John Beilein of the University of Michigan Wolverines, chose ChadTough to receive a $100,000 donation. In addition, the automotive manufacturer donated an additional $227,500 to other philanthropic organizations selected by NCAA basketball coaches during the Coaches’ Charity Challenge.

INFINITI also worked to support the American Cancer Society through Coaches vs. Cancer with a donation of $721,500. Allyson Witherspoon, Director of Marketing Communications and Media for INFINITI USA, described, “We’re honored to continue our support of the Coaches’ Charity Challenge, the NABC and the American Cancer Society through Coaches vs. Cancer and look forward to working together over the next five years. Coach Beilein and the Michigan Wolverines did a wonderful job rallying to win the Challenge in support of the ChadTough Foundation. We’re proud to make a donation to such a deserving organization.”

The team here at Baker Motor Company is honored to represent a manufacturer that is so eager and willing to support those in need!

To test drive a new INFINITI, stop by Baker Motor Company in West Ashley.