Jaguar Land Rover Launches Tech Start Up

April 19th, 2016 by

Jaguar Land Rover Launches Tech Start Up

Carmaker Jaguar Land Rover unveiled InMotion, an independent venture that develops and invests in new technologies to deliver innovative transportation services. This separate “innovation” company is charged with building mobility apps and services that play to the strength of its parent company’s premium car brand.

Adrian Hallmark, Group Strategy Director for Jaguar Land Rover explains the value of the spin-off mobility business, “a new car is typically 3-4 years in the making and with a lifespan that sees it stay around for nearly a decade. In contrast, the digital world enables products to come to market in a matter of months not years, and it’s within this context that InMotion is being given the freedom and financial support to try new ideas and see what works.”

We look forward to seeing what the new tech start-up will bring to the industry! In the meantime, check out our Land Rover inventory today.

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