Jaguar Land Rover Partners with the Red Cross

Jaguar Land Rover Special Vehicle Operations (SVO) has designed and engineered a bespoke version of the new Land Rover Discovery for use by the Austrian Red Cross. ‘Project Hero’ was presented to the world’s media for the first time today at the Geneva Motor Show.

Project Hero is an advanced communication vehicle, created to support Jaguar Land Rover’s partnership with the International Federation of Red Cross and Red Crescent Societies (IFRC), the world’s largest humanitarian network. SVO collaborated with the Austrian Red Cross to develop a unique Land Rover that will be trialled by their emergency response teams. It is hoped it will help the Red Cross save lives by speeding up response times to disasters.

Land Rover has supported the Red Cross since 1954 and supplied 120 vehicles to the IFRC for deployment in all corners of the globe. Project Hero is the first with a roof-mounted drone. A fully integrated landing system featuring self-centring and magnetic retention technology is a world-first that enables the drone to land on Project Hero when the vehicle is in motion.

We’re proud to represent a brand with a passion for helping others! Discover more about Land Rover at Baker Motor Company’s Land Rover West Ashley.