Porsche: An All-Around Winning Brand

From increases in overall sales for the first half of 2016 to national recognition in JD Powers & Associates’ US APEAL study, Porsche has been having a winning year.

Porsche has experienced steady growth in the first half of this year, a success attributed to the release of the 718 Boxster and Cayman models. Compared to last year, sales in the United States have increased by 6%, while sales in China have grown by 4%. The luxury car manufacturer delivered over 6,000 new Caymans and nearly 7,000 new Boxsters internationally, and both cars were met by consumers with unparalleled popularity. This year, Porsche has delivered 117,963 new vehicles worldwide, up 3% from deliveries mid-year in 2015.

This fiscal victory would not be possible without the manufacturer’s ability to impress and please drivers. Just last week, Porsche ranked number-one in JD Power and Associates’ 2016 US Automotive Performance, Execution and Layout (APEAL) Study. The benchmark test has been in use by JD Power and Associates for 21 years, and it measures automobile owners’ emotional attachment and level of excitement based on “77 attributes, ranging from the power they feel when they step on the gas to the sense of comfort and luxury they feel when climbing into the driver’s seat.” JD Power and Associates’ APEAL study found that consumers are much more highly satisfied with vehicles that provide enhanced safety features, such as blind-spot monitoring and collision avoidance.

Porsche proudly claims many of these special safety features in addition to other appealing attributes, like the launch of new vehicles, a smooth transmission, and top-notch technology. These accolades led Porsche to the number-one rank in JD Powers and Associates’ APEAL study with an overall score of 877 index points (on a 1,000-point scale). The powerful luxury car manufacturer has held this honor for 12 consecutive years, and is proud to present a lineup of cars that continually excite and amaze drivers.

We’re proud to represent such an award-winning brand here at Baker Motor Company. Stop by our West Ashley Porsche dealership to test drive a new model today.