Safety is Key – Jaguar West Ashley – Charleston, SC
Jaguar Land Rover has revealed a range of new road safety technology research projects that are being developed to reduce the number of accidents caused by drivers who are stressed, distracted and not concentrating on the road ahead.
The Jaguar Land Rover ‘Sixth Sense’ research projects utilises advanced technology, from sports, medicine and aerospace, to monitor the driver’s heart rate, respiration and levels of brain activity to identify driver stress, fatigue and lack of concentration. The UK-based team is also looking at innovations that would reduce the amount of time the driver’s eyes are off the road whilst driving, and how to communicate with the driver via pulses and vibrations through the accelerator pedal.
Dr Wolfgang Epple, Jaguar Land Rover Director of Research and Technology, said: “We believe some of the technologies currently being used in aerospace and medicine could help improve road safety and enhance the driving experience. The car is becoming more intelligent and more able to utilise cutting-edge sensors. These research projects are investigating how we could exploit this for the benefit of our customers and other road users.
“One key piece of new research is to see how we could measure brainwaves to monitor if the driver is alert and concentrating on driving. Even if the eyes are on the road, a lack of concentration or a daydream will mean the driver isn’t paying attention to the driving task. They may miss a warning icon or sound, or be less aware of other road users so we are looking at how we could identify this and prevent it causing an accident.”
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