All-New Cadillac CT6 – Dare To Be Great With Cadillac

On Sunday evening during The Oscars, Cadillac showed off the new flagship sedan that it has yet to reveal.

Cadillac debuted its upcoming CT6 sedan in its “Dare Greatly” spots that aired during The Oscars. The commercial featured individuals that have dared to do unexpected or remarkable things, such as, Jason Wu, Anne Wojcicki and Steve Wozniak.  General Motors created this new advertising campaign in an effort to remake Cadillac’s brand so that it can compete with other luxury brands.

Cadillac’s new chief, Johan de Nysschen, created the name CT6 for the upcoming model, demonstrating that a new naming structure will be put in place at Cadillac.  As well as moving the brand to New York, hoping to give the brand a fresh start.  

View the Cadillac commercial here!