GMC Yukon Ranks Highest in Segment in APEAL
The 2014 GMC Yukon ranked highest in its segment in the J.D. Power Automotive Performance, Execution and Layout Study released today. Yukon was also recently recognized by J.D. Power in both the Initial Quality and Vehicle Dependability Studies.
“Recognizing the Yukon demonstrates the effort and attention to detail given by our engineers and designers,” said Duncan Aldred, vice president of Buick and GMC. “These awards reinforce our focus on putting the customer at the center of everything we do from the first visit to the dealership, to the drive home, or 10 years down the road.”
The 2014 APEAL is based on more than 83,000 responses to questions about how gratifying a new vehicle is to own and drive in the first 90 days after purchase.
Last month, the GMC Yukon ranked highest in its segment in the 2014 J.D. Power Initial Quality Study. The 2014 IQS is based on responses from the same 83,000 purchasers and lessees of new 2014 model year vehicles surveyed at 90 days of ownership. The study includes a 233-question survey designed to provide manufacturers with information quickly identify problems and drive improvement.
Earlier this year, the GMC Yukon was ranked highest in segment in the 2014 J.D. Power Vehicle Dependability Study. J.D Power uses information gathered from owners of 3-year-old, or 2011 model year vehicles, to rank overall dependability.
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