Jaguar Launches New Television Campaign Starring Nicholas Hoult

October 13th, 2014 by


Jaguar has released a new campaign outlining the automobile maker’s new emphasis on technology, design, and performance.

The television campaign begins where the predecessor campaign’s TV spot, “Rendezvous,” ends: at the Villains’ lair. The audience is taken inside the Jaguar innovation lab by actor Nicholas Hoult, the “brains behind the villainous operation,” as he showcases the cutting-edge technology of Jaguar vehicles.

As Hoult explains, ‘A villain is only as good as the technology at his fingertips.’ To bring the innovation lab to life and continue raising the bar of automotive advertising to the cinematic caliber that was set with “Rendezvous,” Jaguar worked with premier visual effects production house, The Mill, who incorporated visually compelling CGI effects that highlight the engineering and technology under the hood of the newest Jaguar model lineup, seen throughout the campaign.

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