Land Rover Range Rover Achieves Highest APEAL Score in J.D. Power 2013 Study
The Land Rover Range Rover achieves the highest APEAL score in its segment and of any model in the industry in 2013 according to J.D. Power 2013 Automotive Performance, Execution and Layout (APEAL) Study. Having achieved the highest APEAL score in its segment of any model in the industry in 2013, the Land Rover Range Rover has made a significant mark: this is the first time in history a model outside the large premium car segment has made this achievement.
Serving as the industry benchmark for new-vehicle appeal, the APEAL Study has been completely redesigned for 2013. In it’s 18th year, the study has been updated to better measure the appeal of today’s vehicles like new technologies and features.
Below is an excerpt from the article:
“It’s a fantastic achievement for the fourth generation Range Rover to be ranked highest in the J.D. Power 2013 APEAL Study,” says Kim McCullough, Brand Vice President, Land Rover North America. “This underscores the investment being made to innovation and engineering across the Land Rover product portfolio and into making this vehicle the most refined, most capable Range Rover ever.”
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