Mercedes-Benz Super Bowl 49 Commercial – all-new 2016 Mercedes-AMG GT S

Advertising for the third time in Super Bowl History, Mercedes-Benz Super Bowl 49 commercial was a modern twist on the classic children’s fable, The Tortoise and The Hare.  The company featured a 2016 Mercedes-AMG GT S in a 60 second spot to surprise and create awareness for a category the brand has just entered.  The $100,000 sports car gives the Tortoise an advantage over the self-assured Hare in the “Big Race,” allowing him to come out on top!   A story passed down through generations but now with a remarkable amount of wit and charm.

The ad, created by Merkley + Partners in New York, was intended to thrill, entertain and help tell a story, not just sell cars.  Drew Slaven, VP of Mercedes-Benz Advertising, said, “It is the sort of advertising that we as consumers of the Super Bowl expect companies and agencies to bring,” and they did!

Click here to watch the “Big Race”!