Maserati Obtains Conquest Crown in 2014 – Automotive News
In 2014 Maserati was hands down the best at convincing consumers to switch brands according to the IHS Automotive Loyalty Awards. The company was awarded the Conquest Crown due to having the highest conquest level as a percent of registrations. With an almost nonexistent presence in the U.S. market in 2013 the company implemented an…
